The Book

Craig Zuber takes the discipline and accountability of the Marine Corps into the business world with the publishing of his cutting-edge business manual, In The Trenches: Do Or Die Lessons From the Business Battlefield.

In The Trenches will show you a completely new way to fire yourself up for dramatically different results, by creating a sense of urgency you may never have experienced before.

This book is packed with tools, tactics, and battle plans to win in life and business. Zuber gives you the insight and motivation to accomplish your mission!

In The Trenches reveals 10 military principles and teaches the reader how to apply them to life and business with this life-and-death urgency.

  • It’s Go Time!
  • Nothing Happens Without the Close!
  • Be a Leader Who Wins In The Trenches!
  • Life-Saving Business Battle Plan!
  • Hit the Target with Eyeball-Grabbing, Head Turning Marketing!
  • Loud  and Clear Communication!
  • Quality Systems Save Your Bacon!
  • Tenacious Negotiation!
  • Think on Your Feet & Switch Tactics!
  • Educate Yourself & Your Clients!
  • Never, Ever, Ever Give Up!

In The Trenches: Do or Die Lessons From the Business Battlefield will teach you how to sell more of your products or services every month, why you need a budget and a business plan and how to use them, the secrets of closing and negotiating, and how to adapt and overcome when ground conditions shift unexpectedly.

Zuber shows you how to end up raising your colors instead of stuffing a body bag.

In the military they get in your face to save your life, this book gets in your face to save your business!  Strap on your brain-bucket … IT”S GO TIME!

“This is not a book not for the mild-hearted! Read only if you want to succeed!”

Viliami Tuivai, Director of Football Operations / Boise State Football

“These down and dirty, no excuse sales principles can and should be applied to any business immediately!”

Josh Wheeler, President / Gold’s Gym Treasure Valley

About the Author

Craig Zuber is a Marine, business coach, best selling author, professional speaker and platinum producer in residential real estate. In addition, Zuber is a husband, father, and youth sports coach.

Learn more about Zuber at www.craigzuber.com!